This gala film follows two residents of the Bowery Residents' Committee whose lives were transformed by permanent housing. Tina, a DV survivor, found that the stability of a home gave her the capacity to pour herself back into her kids. Tom, in recovery from alcohol addiction, found that having a permanent place to return to each night kept him anchored to his AA program and committed to his rehabilitation. Together, their stories made the emotional centerpiece of BRC's annual gala. Alongside the film, we developed a custom donor outreach strategy targeting their largest supporters who couldn't attend in person, ensuring the campaign reached and moved their most important audience.

Director: Owen Halstad

Client: Bowery Residents' Committee

Services: Creative, Production, Post, 

& Direct Donor Outreach Campaign